Wortech Solutions is a B2B IT supply and services company in Ghana, Africa. 

They provide products ranging from computers to scanners as well as IT consultancy, security and SAAS services in the African continent.

Using Instagram to keep their audience informed about the updates of their company,

they wanted to be a recognizable memorable brand with a social media presence that communicated quality and professionalism.

Collaborating with a content writer/strategist in the content creation process, a clean, minimalistic design language was developed for their social media posts, one that reflected their values of quality while maintaining their existing visual identity.

i) Having no strong recognizable brand design elements makes it difficult for audience to connect the posts they read back to the business

Since, the business didn't have a existing brand book, to get a deeper understanding of their branding, other brand assets were studied for their visuals.

Along with their brand colours and fonts, They also had a strong use of photography mixed with graphics. A minimalistic style was found to be common in their assets.

The new style for their social media designs was developed containing these elements, to help their audiences connect their posts back to the business' branding.

The post designs will feel similar for audiences to recognize it's from Wortech Solutions but look different enough to maintain interest when posted according to their content schedule,.

The final results was a social media presence that had high quality design and messaging.

It brought the image of a professional quality business to their audience.